How Rollover Rep Uses Forecastr To Pressure-Test Growth Plans and Drive Confident Decision Making

Tyler Laracuente didn’t follow the typical path into a leadership role at Rollover Rep. For years, he supported the team part-time, helping improve internal systems and modernize the tech stack. By the time he joined full-time in 2022, he already had a deep understanding of the business and how it operated.

But Tyler brought something new to the table: hands-on experience with Forecastr from a previous venture-backed startup. That experience fundamentally shifted how he viewed forecasting — not just as a fundraising tool, but as a smarter, more efficient way to run a company.

Even though Rollover Rep wasn’t looking to raise capital or take on outside investors, Tyler still saw real value in building a dynamic, forward-looking financial model. “The same financial and operational questions come up either way,” he said. From his perspective, Forecastr wasn’t just a capital-raising tool — it was a smarter, faster way to run the business.

Before Forecastr: A Model That Couldn’t Keep Up

Like many startups, Rollover Rep initially managed its financial modeling in spreadsheets. Tyler Laracuente, with his background in economics and computer science, had built his fair share of spreadsheet models. But even with that expertise, the limitations were obvious.

“Spreadsheets are miserable,” he said. “Just adding something as simple as a new revenue stream could take days. And once you’re done, it’s still hard to explain or share with others. One wrong edit, and the whole thing breaks.”

That fragility didn’t just slow things down — it created real barriers inside the business.

Forecasting started to feel like a siloed, backend task, disconnected from the team’s day-to-day decision-making. The model was technically functional, but practically unusable.

“The communication would have failed,” Tyler said. “Even if I’d built the same model in Excel, I don’t think I could’ve gotten buy-in from the rest of the team.”