How MedServ Marketplace Uses Forecastr To Strengthen Investor Readiness and Build a Smarter Forecast

Viraj Shah has always operated at the intersection of healthcare and technology. After earning his undergraduate degree in biomedical engineering in India and completing a master’s at Drexel University, he spent more than a decade with GE Healthcare, where he worked hands-on in the field servicing MRI machines. He later joined Amazon, where he led global logistics initiatives, launching high-impact platforms that onboarded major carriers like USPS and Royal Mail.

That experience gave him a deep understanding of how to scale complex, high-stakes operations. He saw firsthand the challenges healthcare systems face in maintaining their equipment and the mounting pressure on both labor and logistics.

In 2023, Viraj launched MedServ Marketplace, a two-sided platform that connects certified biomedical equipment technicians with OEMs, independent service organizations (ISOs), and healthcare facilities across the U.S. His goal: make it dramatically easier and more cost-effective to deploy technical talent exactly when and where it's needed.

With demand for qualified field technicians surging and supply chain costs reaching all-time highs, MedServ Marketplace is solving a major pain point in the industry. It gives healthcare facilities the flexibility to scale their technical workforce without carrying permanent overhead, and ensures OEMs and ISOs can deliver service without delays.

From Excel to a Scalable Financial Model

Like many founders, Viraj started with an Excel model. But as the business evolved – incorporating multiple revenue streams and pushing toward Series A – it became clear that spreadsheets couldn’t keep pace.

“Building this in Excel would’ve taken a while, and it wouldn’t have looked so good either,” the advisor said. “With Forecastr, the tools are already there. Once you get comfortable, it just works.”

Viraj first discovered Forecastr through Gust’s Mission Control, an incubator program designed to help founders sharpen their pitches and build smarter businesses. During one of the sessions, Forecastr co-founder Logan Burchett gave a live walkthrough of the platform, and it immediately stood out.

“I saw in one hour what the platform could do that Excel never could,” he said. “That’s when the journey started for us.”

Forecastr helped reframe the entire financial modeling process. Instead of dreaming big and retrofitting the numbers, Viraj began using the platform to plan growth systematically. The early forecasts were aggressive – typical for startups – but as the model matured, Forecastr made it easy to test assumptions, evolve revenue streams, and align financials with reality.

“Our main selling point is our vision and our forecast,” the advisor noted. “That’s what investors scrutinize most when there isn’t significant revenue yet.”

Viraj agreed. “Forecastr helped us figure out what we need to ask from our investors—and how to budget around our growth goals.” The platform’s scenario tools enabled the team to map multiple strategic directions, assess capital needs, and understand the ‘why’ behind each expense.

“It’s easy to get caught up in execution mode and forget how fast your runway is shrinking,” Viraj said. “Having those monthly check-ins with our advisor and the Forecastr team kept us sharp. We always knew when to act and what our next financial milestone needed to be.”