Skip to the main content.
Login Schedule a Demo
Login Schedule a Demo

How BeautyVoyage Used Forecastr’s CFO Boot Camp To Gain Clarity, Build Confidence, and Move Faster

Icon: Data Driven

Enable data-driven decisions

Icon: Investor presentation

Confidence and
clarity with investors

Icon: Financial partner

Partner with financial
planning experts

MaryAlice Turletes didn’t come from a traditional tech background. Her roots were in the beauty industry—a space where day-to-day tools don’t usually include things like Google Docs or Excel. “I barely used email before I started this,” she said. “I’m not even joking. Beauty professionals don’t use email.”

So when she launched BeautyVoyage, a platform built to support and empower beauty professionals, she had to learn everything from scratch: fundraising, financial modeling, and startup finance strategy. “I had all the information I wanted to get into a tool,” she said, “but I was always getting stuck.”

She tried free accelerator programs and downloaded every Excel template she could find. But the templates were fragile—one wrong edit could throw the whole model off.. “I couldn’t really get the momentum I wanted. I couldn’t get the vision out visually.”

Everything changed when she joined Techstars in 2024.

Even before the program began, MaryAlice had heard about Forecastr through a startup group, where she first connected with Steven. When she got the chance to onboard with Forecastr ahead of Techstars, she jumped on it. “I was actually able to start using it before I officially started the program,” she said. “That really, really helped.”

 

BeautyVoyage Logo

beautyvoyage.co

Location: Alaska Peninsula Nwr, AK
Founded: 2024
Stage: Accelerator
Industry: Beauty

A Founder Who Needed More Than a Template

Before Forecastr, MaryAlice Turletes did what many early-stage founders do—she built her financial model using basic spreadsheets and off-the-shelf templates. But like many first-time tech founders, she quickly found that generic tools couldn’t adapt to her vision—or guide her through the complexity of fundraising. “I knew I wanted to do the real deal,” she said. “I had already done what I could on my own with scrappy Excel spreadsheets. It was time for more.”

Her initial hesitation wasn’t about the value—it was about the timing. “I was still in a very scrappy phase of things,” she said. “It felt like a big leap to sign up. It’s a big cost and a big chunk of time.” But once she started working with Forecastr’s team, that concern was replaced by confidence.

 

What stood out wasn’t just the product—it was the people. “Steven understood founders. He really saw the experience behind the tool. That made all the difference.”

BeautyVoyage Website

BeautyVoyage's Interface

As a solo founder, MaryAlice wasn’t just building a model—she was building a support system. “You just feel like you have more momentum and more people in your corner,” she said.

Real Confidence from Real Support

For MaryAlice, Forecastr’s biggest impact has been confidence built through clarity, support, and speed. “I just feel like I can move faster now,” she said. “And I feel so grateful to have interacted with the team and had all the support.”

Forecastr didn’t just give her a financial model—it gave her a deeper understanding of her business. “Being able to ask very individual questions really helped me get a lot of clarity about the process,” she said. “That’s what’s missing in most founder education—it’s not detailed and oriented to you specifically.”

Founder Profile
MaryAlice Turletes

Follow on LinkedIn

maryalice-turletes-photo-200w

 

Home: New York, NY
Startups Founded: 3
Background: Beauty Professional

Through one-on-one work with analysts like Josh, Liam, and Jordan, MaryAlice was able to connect the dots between her product vision and financial structure. “I’d say, ‘I want to talk about this piece of the business,’ and they’d say, ‘Great, that connects to this part of the model.’” That kind of insight made a huge difference.

She especially credits analyst Josh for helping her develop financial storytelling skills—an essential part of raising capital successfully. “He was amazing at explaining things,” she said. “I’d ask questions that were abstract, and he would approach it from different directions until we got to a clear answer.”

Clear Visibility and Real-Time Strategy

Forecastr also gave MaryAlice a visual, adaptable way to manage runway and plan her next moves. “Being able to look ahead and see what a realistic picture looks like—what changes I can make—that’s been huge,” she said.

Forecastr gave her a flexible, visual tool to manage her runway and make smarter operational decisions. Before her upcoming fundraise, she used the platform to explore creative ways to extend her runway, like shifting certain responsibilities to a virtual assistant. “You can see where the changes are possible, and then you can get creative about what to change them into to get the results you want,” she said.

forecastr-screenshot-2

Forecastr's financial modeling platform

With that clarity, she was able to map out a structured capital raise. “It gave me the tools to plan my fundraising timeline,” she said. “When I hope to close, what I need to align with that.”

Equally important was the sense of accountability and rhythm that came with regular check-ins. “Even just having these ritual meetings with my specialist and the boot camp with Josh—it mirrors the timeline of a raise,” she said. “When you’re a solo founder, everything is on fire all the time. But having someone else looking at your forecast with you, there’s extra energy. And it helps you meet the moment.”

Fundraising, Demystified

Before using Forecastr, fundraising felt confusing and out of reach for MaryAlice Turletes. “It felt a lot like the Wizard of Oz,” she said. “Very elusive, very strict. You don’t really know what the actual steps are.”

That changed once she went through Forecastr’s model-building process and fundraising boot camp. With expert guidance and a tailored forecast, she developed the clarity and confidence she needed to move forward. “Now I have the investor pipeline and the data room. I’ve figured out my terms and set my fundraising strategy,” she said. “I know exactly what I’m working with.”

Equipped with a clear narrative and data to back it up, MaryAlice feels confident entering warm investor conversations—a critical step in raising capital successfully. And for the first time, she’s genuinely excited about the process. “I can gamify it for myself now,” she said. “When I first got into startups, I dreaded fundraising. It felt like a huge barrier to entry.”

Now, as she opens her round, she knows her story will evolve—but she’s ready for that. “I’ll go through changes in every conversation,” she said, “but I have the tools to adjust. And that’s the key—you can’t tailor your story if you don’t know what you’re working with.”

"Forecastr helped me build not just the model but the whole strategy—investor pipeline, data room, and timeline. They gave me personalized guidance to close the round on my schedule."
 

- MaryAlice Turletes
   Co-founder
   BeautyVoyage

A Simple Yes

MaryAlice Turletes didn’t wait to finish Forecastr’s boot camp before telling others about it. She was already recommending it to founders in her Techstars cohort early on, because she saw the value right away. And after completing the program, her conviction only grew stronger.

She understands the hesitation many founders feel, especially solo founders in the early stages. The time investment feels significant. The price tag can seem like a leap. And with so many free resources out there—courses, community advice, YouTube videos—it’s easy to think you’ve already learned what you need.

But for MaryAlice, the difference was clear: general advice isn’t the same as personalized support. “Yes, the information might be out there,” she said. “But it’s not detailed. It’s not tailored. And it’s not connected to your specific business.”

What made the biggest impact was working with someone who had been through the process countless times. “Josh had seen so many fundraises,” she said. “It’s not new to him. And when he talks about it like it’s a walk in the park, you start to believe maybe it can be.”

With Forecastr, MaryAlice didn’t just get a tool—she got a partner. A finance professional who helped her raise capital successfully, model scenarios confidently, and manage her business with more clarity and less stress.

“You can have a strategy. You can have tools. You can have awareness,” she said. “But you can fast-track all of that when you learn from someone who’s already been there. Honestly, I think it’s a bigger risk not to invest in that.”

 

Ready to see more?

Schedule a demo with our team to see how Forecastr can transform your finances.
Schedule a Demo